The moment came when we had to network. Cocktail glass in the left hand, right hand for handshakes and courtesy hugs. With nerves raging like wildfire and elevator pitch ready, it was showtime! Little did I know, that night will teach me a lesson I will never forget instead of the fun and networks I had anticipated. Anyway, I spotted Ms Lucy Quist
I needed to profile my ideal client to help me determine where they are, who they are and how I can best support them simply because everybody can't be my client, a fact I failed to appreciate from the beginning. Without knowing my ideal client's budget, when they need me and how they needed me, I will never create a brand experience that