Brand Makeover

We used Wine Ghana’s old logo as inspiration to redesign its brand and its identity to reflect current times

and gave it a new voice. At the end we created:

1. New brand icon and wordmark
2. Brand guide with colour and font palette, a complete selection of different logo formats for reproduction
3. Brand Voice: Values, mission, vision and purpose to deliberately communicate their unique positioning message.

Your brand positioning must always resonate with your ideal target.