The Visibility Gap: Why African Female Leaders Remain Underrepresented on the Global Stage

By Adiza Brimah-Annan, Style & Visibility Strategist for C-Suite Leaders

Visibility is the currency of leadership

African female leaders are making waves scaling enterprises, transforming sectors, shaping economies. Yet, too often, the world doesn’t see them. It’s not a capability problem. It’s a visibility problem.

For executives who are already exceptional, being seen in the right places, by the right people, in the right way, is what translates achievement into influence. That’s where I come in.

Turning achievement into global authority

I help leaders craft narratives, refine personal brands, and amplify presence, so their impact isn’t just felt; it’s recognized globally.

Within just one year of working with me:

• Ing. Carlien Bou-Chedid became Ghana’s first female structural engineer and in February 2021, the first female President of the Federation of African Engineering Organizations (FAEO). Strategic positioning and curated visibility elevated her leadership from national recognition to continental authority.

• Harriette Amissah-Arthur, recognized as Energy Personality of the Year; Female at the 2022 Ghana Energy Awards, leveraged visibility strategies to broadcast decades of impact in Ghana’s energy sector. Together, we positioned her as a trusted authority and inspirational figure across national and regional platforms.

Extraordinary work deserves extraordinary visibility.

The perception gap is real

Global recognition filters through outdated, male-dominated, Eurocentric lenses. African female leaders are exceptional but without intentional visibility strategies, their impact can remain unseen.

I help leaders close this gap by amplifying their achievements, creating compelling narratives, and securing strategic placements that position them as thought leaders and industry authorities.

The magic of strategic visibility

Visibility is deliberate. It’s where strategy meets elegance. It’s about:

• Controlling your narrative

• Highlighting expertise with confidence

• Placing yourself where influence is being decided

I call it “magic” because when done well, visibility transforms perception, influence, and opportunity.

Why top-tier leaders work with me

If you want your achievements recognized globally, your influence expanded strategically, and your personal brand elevated to C-suite visibility levels, that’s exactly what I do. I’ve helped exceptional leaders go from impact to eminent authority in record time. Your story deserves to be seen, celebrated, and positioned to open doors, command respect, and inspire others.

The visibility gap isn’t permanent. It’s an opportunity. Are you ready to own your story, amplify your influence, and claim the space you’ve earned?