Case Study:
Elevating Presence with Strategic Personal Branding
Client: Rev Akua Buabema Ofori-Boateng, PhD
Role: Director of Programmes, Anglican Diocese of Accra
The Challenge
As a respected leader in faith and academia, Akua was already accomplished. But like many executives, she needed clarity and consistency in how she presented herself from her wardrobe to her words so her influence could match the depth of her expertise.
The WALANII Approach
At WALANII, we believe personal branding is never one-size-fits-all. With Rev. Akua, we:
-
Identified her unique brand identity, aligning her presence with her spiritual and leadership role.
-
Curated style and colour palettes that projected authority and serenity while honoring her individuality.
-
Developed a tailored language and communication framework the words, tone, and phrases that amplified her authentic voice.
-
Introduced vocal branding and presence coaching, ensuring that not only what she said, but how she said it, connected directly to the hearts of her audience.
-
Guided a bold makeover moment; shaving off her hair for a refined, iconic low cut that symbolized confidence, liberation, and clarity of purpose.
-
Closed the process with a professional brand photoshoot, crystallizing her elevated image for lasting visibility and influence.
The Transformation
Rev Akua calls the WALANII experience “brilliant, meticulous, and exceptionally professional.”
Here’s her full reflection:
“Adiza is Brilliant! Her outfit works with individuals to help them figure out their brand identity. She’s meticulous, and exceptionally professional. And it’s not one size fits all.
By the time you’re done, you’ll know what colors suit you, what outfits suit you, what language best works (yes language…the phrases you should use) with your personal brand.
And when all is said and done there’s a photo shoot to capture and crystallize your personal brand on film.
Testimonial
It’s a truly incredible service and an investment I’d highly recommend to anyone who is serious about not just making that absolutely perfect first impression but sustaining it.”
— Rev Akua Buabema Ofori-Boateng
Result
Today, Rev Akua’s presence reflects the strength of her leadership and the depth of her expertise. Her image, words, and voice now work seamlessly together giving her visibility that amplifies, inspires, and endures.
