Case Study:
Building Influence and Authority Through Strategic Personal Branding
Client: Amanda Akushie
Role: Customer Experience Management Consultant, Nile consult
The Challenge
Amanda had the credentials, credibility, and community but her brand presence wasn’t fully aligned to cut through noise and position her as a go-to thought leader beyond technical expertise. With multiple professional hats, she needed clarity on her core leadership identity and how to project it consistently across digital platforms, corporate spaces, and media.
The WALANII Approach
We guided Amanda through The WALANII Presence Protocol, focusing on:
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Vision clarity: Uncovering her core leadership positioning beyond certifications.
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Strategic wardrobe curation: Building a signature look that matched her authority and executive presence.
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Media engagement prep: Equipping her for TV, radio, and panel appearances to amplify her CX thought leadership.
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Digital presence alignment: Reframing her online platforms (LinkedIn, social) for influence and recognition.
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Communication framing: Crafting language that positioned her as both approachable and authoritative.
The Transformation
Amanda emerged with a streamlined, influential brand identity that elevated her credibility beyond technical roles. She now commands attention as a voice shaping Africa’s customer experience and business growth landscape. Her presence resonates in rooms that matter boardrooms, policy forums, and media spaces giving her both visibility and authority.
Her reflection:
“I had the expertise, but WALANII helped me channel it into presence. Today, I’m not just a consultant, I’m a recognizable voice and leader whose influence stretches across industries and borders.”
Result
With her elevated presence and clarity from WALANII, Amanda Akushie didn’t just refine her personal brand, she launched Nilee Consult, a firm that has revolutionized the customer experience conversation in Ghana. Today, she is recognized as a leading voice shaping how businesses approach customer experience, blending strategy, leadership, and innovation to drive impact
Project
NILEE CONSULT
