Case Study:

Client: Doreen Raheena Sulleyman
Role: Executive Director, Targeted Rights Initiative

The Challenge

Doreen Raheena Sulleyman was juggling two distinct passions and struggling to prioritize one. She knew she needed to focus, but letting go of either felt impossible. She came to Walanii seeking clarity, direction, and a way to align her presence with her professional authority. Our role was to help her uncover the one passion that would make the biggest impact and craft a personal brand that reflected her authentic leadership.

The WALANII Approach

At Walanii, we believe personal branding is never one-size-fits-all. Working with Raheena, we offered a comprehensive, strategic approach to elevate her presence through The Walanii Presence Protocol:

• Vision clarity: Defining her leadership goals and long-term professional impact, creating a roadmap for presence and influence.
• Defined her unique brand identity, aligning her presence with her leadership role and personal values.
• Curated a strategic wardrobe and color palette, ensuring she could show up with confidence and project authority in every setting.
• Developed a tailored communication framework: the language, tone, and phrases that amplified her authentic voice.
• Vocal branding and media coaching, preparing her for TV and radio interviews so her message resonated with any audience.
• Digital presence introduction and training, equipping her to strategically manage and amplify her influence online.
• Professional brand photoshoot, capturing her elevated image for lasting visibility across platforms.

The Transformation

My style now works for me. I show up with confidence, presence, and ease both online and offline.

Her reflection:

“This journey taught me that style isn’t just about looking good; it’s about unlocking influence, authority, and the freedom to show up as my best self..”_ Doreen Raheena Sulleyman